JAX: 2023 Outdoor Gear 64 page Catalog
Work done: Interior design • Page layout • Character Styling
Tools used: InDesign • Photoshop
Client: JAX Outdoor Gear
Tools used: InDesign • Photoshop
Client: JAX Outdoor Gear
Overview
A 28-page seasonal catalog created for JAX Outdoor Gear to showcase winter product offerings across multiple departments, drive in-store traffic, and support fourth-quarter promotions.
Challenge
JAX needed a cohesive, winter-themed print catalog that would feature hundreds of products sourced from a wide range of outdoor brands. The piece had to appeal to a broad customer base—from gearheads to casual holiday shoppers—and reflect the quality and variety JAX is known for. Tight timelines and asset sourcing from dozens of vendors added to the complexity.
Approach
I led the catalog’s layout design and visual styling, ensuring a balance between clean product organization and warm, inviting seasonal design. Because product photography came from external vendors, I had to navigate inconsistent image quality and metadata across multiple supplier databases. I also worked with JAX's internal team and third-party brand partners to coordinate approvals, secure missing assets, and maintain brand consistency.
Execution
Role: Interior Design, Page Layout, Character Styling
Tools Used: Adobe InDesign, Photoshop
Tools Used: Adobe InDesign, Photoshop
• Designed product templates for consistent grid alignment across sections
• Retouched vendor-supplied photography to ensure visual cohesion
• Applied custom typographic styling and seasonal graphic accents to enhance engagement
• Managed versioning for catalog revisions and proof stages
• Coordinated with print vendors for final output and quality assurance
Results
The JAX Winter CO-OP catalog contributed to record-breaking Q4 sales and became a seasonal staple for the brand. It was used as a creative benchmark for future catalog designs and was well-received by both internal teams and customers.
